When it comes to product and feature ideation, smart product managers understand the value of brainstorming different ideas before even thinking about design and prototyping. Sure you may have a roadmap defined for the next 12-18 months and a backlog that needs attention, but if you neglect to revisit and brainstorm some of your backlog features, you could be missing out on innovative ideas. What you de-prioritized last quarter may now become a priority due to changes in the market and consumer preferences.

To run an effective brainstorming session, here are some tips:

1. Set clear goals: Define the goals of the brainstorming session and communicate them to your team ahead of time. This can help to keep the session focused and productive.
2. Create a safe space: Create a safe and non-judgmental space for participants to share their ideas. Encourage everyone to contribute and avoid dismissing or criticizing ideas.
3. Use creative techniques: Techniques such as mind mapping, brainstorming prompts, or role-playing exercises are great to spark new ideas and to stimulate creative thinking.
4. Time box the session: Set a time limit on the brainstorming session to ensure it stays on track. This can help to keep participants focused and prevent the session from losing momentum.
5. Follow up: Follow up after the brainstorming session to review the ideas generated and determine which ones to pursue further. This helps to ensure the session is productive and leads to tangible results.

Finally, don’t forget to review the results of the brainstorming session along with customer feedback (if you have it) and with the latest market research.